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P/E: the years-of-profit price tag

The price-to-earnings ratio compares what a share costs with the profit it earns. It's the quickest way to ask: how much am I paying for this?

A low P/E can mean a bargain — or that people expect profits to shrink. A high P/E can mean overexcitement — or a business everyone expects to grow fast for years.

P/E only works between similar companies. Comparing a supermarket's P/E with a chipmaker's tells you almost nothing.

Remember

P/E isn't cheap or expensive on its own. It's a question: what does this price assume?

See a real example

Compare Amazon, Walmart and Costco

Three retailers, three very different price tags on the same dollar of profit.

What this shows

Costco and Walmart sell similar things, yet the market pays a very different multiple for each — that gap is expectations, not arithmetic.

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